The One-Percent Edge by Susan SOLOVIC, Ray Manley

The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success by Susan SOLOVIC, Ray Manley
English | 2018 | Business & Money | ePUB | 1 MB

Want to stay competitive? Keep evolving.

Solid profits, a strong brand, steady customers — all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?

The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business — marketing, customer service, finances, products, people — then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit.

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